Halal Food Development Strategy: Soar Analysis

Abstract

Conversation about halal industry now has get attention many countries, both countries with resident majority Muslim and non-muslim, one of them halal food and beverages. This study aiming for knowing the development strategy halal food and drinks in Indonesia with use SOAR analysis. The method used with Literature review of study previous then categorized into the the SOAR analysis. The results of study This optimization source Power Human, Consciousness Understanding public about literacy halal food and drinks, Providing free halal certification for halal food and beverage UMKM actors, Optimizing all over the potential that exists with halal food branding strategy with utilise digitalization , Creating Cooperation with all line halal industry and Islamic banking to be maintained increasing quality develop.